Outputs & Outcomes for Participating Organizations

1. Return on Investment (ROI) Analysis

This initiative shifts the paradigm from traditional “charity” to a strategic “investment” with highly measurable financial and social returns based on global standards:

• Social ROI (34x): Based on global research by iRAP, every 1 Baht invested in upgrading roads to meet safety standards generates up to 34 Baht in social safety value returned to society.

• Business ROI (Productivity Gain): Utilizing the SUMO Simulation system, we can calculate the exact amount of travel time reduced. For instance, reducing congestion outside a facility by just 10 minutes per day for 5,000 employees translates into an economic productivity gain of over 5 million Baht per year for the organization.

• Cost Reduction: Minimizes direct corporate expenses related to employee accidents, including medical costs, compensation, and lost productivity due to absenteeism.

• Insurance Value: The integration of the Dynamic Road Risk Score allows insurance providers to assess risk with precision. This paves the way for optimized corporate fleet insurance policies and the development of Usage-Based Insurance (UBI) models that lower premium costs.

2. ESG Impact Report

The project provides concrete, scientifically validated data that companies can seamlessly integrate into their annual Sustainability Reports or report directly to their Global Headquarters:

• Social Dimension (S):

  • Accident Reduction: A measurable decline in actual traffic incidents within the targeted zone (e.g., a projected 45% reduction within the first year).

  • Safety Rating: Road infrastructure within the designated Safe Zone upgraded from 1–2 stars to 3 stars or higher, aligning with UN road safety standards.

  • Beneficiaries: Clear tracking of individuals directly impacted (e.g., protecting 5,000 employees and 12,000 local households).

• Environmental Dimension (E):

  • Carbon Reduction: The traffic simulation system calculates the exact reduction in $CO_2$ emissions achieved by mitigating vehicle idling during traffic delays (e.g., a projected reduction of 120 tons of $CO_2$ per year, equivalent to planting 12,000 trees).

• Governance Dimension (G):

  • Transparency: All decision-making and impact reports are backed by a National Mobility Intelligence Platform with 3 years of auditable, retrospective data.

3. Alignment with Global Frameworks

Project outputs are purposefully designed to map directly onto key international sustainability metrics valued by global investors:

• GRI 403-9: Directly addresses reporting requirements for work-related injuries, including commuting accidents.

• UN SDG 3.6: Contributes to the global target of halving the number of global deaths and injuries from road traffic accidents.

• UN SDG 11.2: Supports providing access to safe, affordable, accessible, and sustainable transport systems for all, improving road safety notably for vulnerable groups (pedestrians and children).

• SET ESG: Meets the social responsibility and employee well-being criteria outlined for companies listed on the Stock Exchange of Thailand.

4. Outcomes & Additional Benefits

• ZBS Safe Zone Certification: Participating organizations will receive an official badge and certification recognizing them as key partners in building national safe zones.

• Employer Branding & Internal Pride: Boosts employee morale and corporate pride by demonstrating a tangible commitment to their commuting safety through visible innovations like upgraded smart crosswalks or optimized traffic signals.

• Political Capital (For Cities): Municipal leaders and city executives gain concrete, data-backed achievements—measured directly in lives saved and safer streets—to clearly communicate success to local constituents.